For anyone who is operating an online store, eCommerce lead generation is a crucial part of creating a successful business. But you have to make sure you get traffic from Facebook while avoiding spamming.
The best way to generate more sales is to get more leads. In simple terms, today’s leads are tomorrow’s customers.
But something on the mind of every eCommerce retailer is how to get more leads using Google ads management techniques?
It’s the perfect way to get potential eCommerce sales leads to your website?
So considering these requirements, here are the best eCommerce lead generation tips to make the most of Google ads and help you grow your business exponentially.
-
Run ads through GDN
Google display network or DGN is the best option to run ads through and is cheaper than LinkedIn ads.
There’s no denying that LinkedIn is the king of B2B marketing because it is the largest global professional social network.
If you are into e-commerce, you will know how difficult it is to acquire leads using Google Ads PPC. On the contrary, it is much easier for B2C marketers because their target market is large.
Want to reduce your Google Ads spending?
Start by running your online or text ad through Google Display Networks. The next step is to target the LinkedIn platform, specifically.
You are probably not aware of this, but LinkedIn is a part of the Google Display Network. So you get a clear advantage over B2B advertisers.
On the whole, this social media platform is much more relevant for networking with like minds in your industry.
2. Go for Ad Extensions
There are so many different kinds of Google ads management extensions to drive traffic to your website. Out of the many extensions available, some that work the best are:
a. Location Extension
With this feature, you can display your street address in the advertisements. Doing so helps customers navigate their way to your office. Alongside, it gives your business an air of authenticity, transparency, and trustworthiness.
b. Price Extensions
Save the sitelinks for the standard ‘Contact Us’, ‘About Us’, etc. The visually appealing application of floor plans gives the option to add eight price ‘cards.’
c. Sitelink Extension
Make the most of this extension for e-commerce to link service offerings and additional information that customers may need.
You just need a simple click, one can go to different categories and details of your e-commerce company and product you sell.
d. Price Extension
Remember that price always attracts customers or potential buyers. One can provide pricing information right on the search engine results page (SERP).
Best way to filter out low-quality leads while increasing the flow of qualified leads.
e. Callout Extension
With this extension, you get 25 additional characters to provide key information about your e-Commerce business.
This one is a great Google ad management tool to highlight specific strengths, benefits, and features that are impressive or useful.
3. Add brand name in headline
If budget permits, consider including your e-Commerce agency’s brand name in the headline. Ensure that you write at least three ads for each ad group in your Google Ads campaign. At least one ad should have the brand name.
4. Understand your investment
There are great Google ads management features to keep your Google ad finances on track and achieve your CTR, CPC, or CPA targets:
-
Fix your maximum amount of money you are willing to pay for each click (Max CPC).
-
Enter on Google the maximum amount you are willing to pay for each conversion.
5. What to exclude on Google ads?
Are you aware that you can prevent your ads from showing up in search results? It is possible when you use certain phrases or words in addition to your target keywords. The above is also referred to as Negative Keywords. Removing them helps get your results filtered and get lucrative leads.
6. Do include branded keywords
The idea is bidding on other brands. One should be aware of competitor status on Google. What you can do is run ads for your competitor names. For example, your competitor is XYZ and you are ABC. Run an ad that says ‘ABC offers a home for 10% lower than XYZ.’
7. Use Bing ads
Another clever Google ad management tip is using Bing. As per HubSpot, bids on Bing tend to be lower and competition for a set of keywords is less intense than Google Ads.
Leverage Google Ads campaign on Bing Ads. Doing so helps you easily reach a new audience, generate more leads and keep your CPC low. With Bing PPC advertising, you can generate more leads. And the best part is the process is rather similar to Google ads!
Conclusion
Remember using the hacks of Google ad management, especially Google Ads PPC, and you can launch a campaign to grow your e-commerce business.
But you have to be careful when optimising your landing page. If not done, properly all the above efforts go to waste!